idigdata

The application layer

Thirty years inside companies that already run it.

CPG, AEC, wine, sports and entertainment, healthcare. I sit alongside the people who already run the work.

ERP programs fail on people, vendors, SI work, and data. Nobody owns the map above them.

First port of call is the CFO. The application layer comes down to the ERP and the P&L. For most enterprise operators, the WMS, MES, and supply chain sit next to it, defending gross margins and protecting Operating Income.

Core Architecture

All companies are uniquely standard.

Best practice where you are standard. Your sauce where you are not. The work is knowing which is which, then anchoring the systems and processes to a sovereign company core.

Most of the estate should look like a well-run peer. A thin slice should not. That slice is what makes the company distinct.

Whether an operator runs four platforms or fourteen, the application layer comes down to two structural slices of the same core: the systems that run the estate (The Systemverse) and the universal business process value chains that route through them (The Six Constellations).

I. The Systemverse

Named systems · customer-side command

The Systemverse: company-owned data core at the center, systems around it

The estate picture, live

Gold routes from the data core to the systems that run the work.

II. The Six Constellations

Universal process frame · bespoke fill

The Six Process Constellations: P2P, O2C, P2M, S2S, D2R, MDM around the data core. Outer rings are the workflow blocks in each constellation.

The workflow rings, live

Each outer band is the workflow blocks in that constellation. Same six every company. The mix is yours.

P2PInbound value chain

Procure to Pay

Supplier lifecycle, purchase requisitions, PO dispatch, three-way matching, receiving, and accounts payable.

O2COutbound value chain

Order to Cash

Customer master, pricing engines, order entry, depletions, fulfillment, billing, and accounts receivable.

P2MTransformation core

Plan to Manufacture

Demand planning (S&OP), MRP, BOMs, plant SCADA/MES automation, scheduling, and batch traceability.

S2SERP + HR

Systems that Support

The ERP side and the HR side. ERP runs all three primaries; HR/HCM is the people side none of those chains own. IT, cybersecurity, and productivity span with them.

D2RAnalytics + awareness

Data to Report

Corporate planning, executive BI, financial consolidation, margin telemetry, and statutory reporting. Every enterprise has this — the old record-to-report spine, widened to the data that steers the company.

MDMCross-cutting foundation

Master Data Management

Item master, customer master, vendor master, chart of accounts, and governance across the estate. The missing link I keep finding on transformations.

The Systemverse maps the software. The Constellations map the process flows. The Beehive carries the people. The six flows cross the functional groups so accountability never falls between vendor cracks.

Controls

The estate has to hold under scrutiny.

At the application layer, cyber is not a product next to the ERP. It is who can get in, what they can reach, what can write, and whether you can prove it. Same rail as the books. A SOX look asks who can change the ledger and whether the record would hold. If you cannot answer that, you do not own the map.

  • Identity

    Who is on the estate. Named people, not a shared login next to the general ledger.

  • Access

    What they can reach across ERP, WMS, and the rest of the stack, and what they cannot.

  • Segregation of duties

    Who can change the books. Posting, approving, and paying are not the same hand.

  • An evidence trail

    What ran, what was touched, and whether it finished. A record that would stand a SOX look.

The operation stays up while those hold. Once agents can reach the same estate, last move and prove-what-happened sit on this rail. That is not a second program.

Who I have sat with

Companies that already run it.

Client Portfolio

Past transformations, leadership, and operational delivery

CPG, Wine & Food

Sierra Nevada Brewing
Duckhorn
Foley Family Wines
Everytable
Greenham
Valley Fine Foods

Architecture & Construction

Turner Construction
PCL Construction
SOM
HOK

Sports, Entertainment & Healthcare

Wynn Resorts
MGM Resorts
HCA Healthcare
San Jose Sharks

All product names, logos, and brands are property of their respective owners and are used for identification purposes only. Reference to past clients does not imply endorsement.

The estate

Named systems I have run.

Contracts negotiated. Vendors run. Customer-side command.

Core Enterprise ERPGeneral Ledger

Microsoft Dynamics 365 · Finance & Supply Chain / Business Central

SAP · S/4HANA & ECC

Oracle · Enterprise Financials

NetSuite · Cloud ERP

JD Edwards (JDE) · EnterpriseOne / World

Corporate Financial PlanningCPM / EPM

OneStream · Enterprise CPM & Financial Close Consolidation

Solver · Corporate Planning, Budgeting & Reporting

Human Capital ManagementHCM · People

Workday · Enterprise HCM & Core Human Capital

UKG · Workforce Management, Time & Labor, Payroll

Clinical RecordsEMR

Tebra · Electronic Medical Records (EMR)

Manufacturing & Plant AutomationMES · SCADA

ProLeiT · Brewing & Process Automation MES

Ignition · Industrial SCADA & Plant Floor Execution

Supply Chain & TransportationWMS · TMS · S&OP

Infios · Warehouse Management System (WMS)

MercuryGate · Transportation Management System (TMS)

John Galt Solutions · Atlas Demand Planning & S&OP

1WorldSync · Master Item Data & GDSN Network

Engineering & Asset LifecyclePLM · EAM · AEC

Aras · Product Lifecycle Management (PLM)

Brightly Asset Essentials · Enterprise Asset Management (EAM / CMMS)

Procore · Capital Project & Construction Management

CRM & Wholesale DistributionRoute to Market

Salesforce · Enterprise CRM & Sales Cloud

VIP (Vermont Info Processing) · 3-Tier Beverage Distribution & Depletions

NielsenIQ · Syndicated Retail & Market Measurement

DTC Commerce & Point of SaleCommerce · POS

Commerce7 · Winery & Craft Beverage DTC, Clubs & Tasting Room POS

Shopify · Enterprise Omnichannel eCommerce

Toast · Hospitality, Taproom & Restaurant POS

Data Core & Integration SpineData Core

Databricks · Unified Lakehouse & Analytics

Microsoft Fabric · Enterprise Data Fabric

Azure Data Lake · Cloud Data Storage

Boomi & Fivetran · iPaaS & Automated Data Pipelines

Power BI · Executive Reporting & BI

The Human Operating Model

Data is the crown asset. People are the juice.

“Happy systems, happy people.”

Core Operating Doctrine

The market is consumed with whether AI agents will replace jobs. Tools shift and routine toil disappears, but people remain the unmistakable soul and competitive edge of any enterprise.

When systems fight the frontline with bad data and fragmented silos, people spend their days firefighting. When systems are unified, governed, and joyful to use, the friction vanishes—and the business sings. That is the Beehive.

The Beehive process flow map: 6 BPFs crossing functional groups

The human operating engine, live

The six process flows crossing the functional groups.

How work actually moves across functions · from floor to board.

Human delivery mechanics

  • Sovereign ownership

    I hold the roadmap, decisions, and timeline on one customer-side rail. Partners deliver into it, but your team holds the keys from day one. The business does not rent command.

  • Frontline respect

    From warehouse bays and plant floors to the executive boardroom, nobody is assumed. We build alongside the operators who carry the daily reality of the company.

  • Cultural adoption

    Go-live is a milestone, not the finish line. Training, SOPs, and adoption are designed so the team feels empowered, confident, and proud to run the new way.

The transformation

What you get is the transformation.

This layer, taken through production. Vendors are trades. Someone still has to own the build.

Most recent: CIO, Sierra Nevada Brewing (~$420M). $15M estate transformation on a company-owned data core. Rebuilt the IS function.

Earlier: CEO/CTO, Timberline. $250K to $130M. Systems that had to hold in the field.

Healthcare: HCA Healthcare. Tebra EMR on that estate, including medical-spa work on the same record.

$350M post-M&A estate in 11 months. Stalled $8M ERP recovered. Company ownership preserved.

30 years · 50+ implementations · 15 full transformations · $100M–$1B operators

If this layer needs an owner, start there.